WINE PROGRAM DESIGN
There are many good reasons to build a stronger wine and beverage program for your Seattle area restaurant – here are a few that resonate with us:
INCREASE YOUR PROFITABILITY
Strong wine and beverage programs generate 25% – 40% of total restaurant profits. Maximizing this category is essential to a restaurant’s financial success.
Building a stronger wine program requires going beyond applying a mark-up to the wholesale price and printing a list. See right-side bar of this page or check-out our blog for some tips.
GROW YOUR CLIENT BASE
Regardless of your price point or location, it’s a fact that diners select restaurants based on their wine list, just as with their food menu. Dynamic wine and beverage programs create additional attention and draw new clientele to your restaurant.
Seattle’s dining culture has greatly benefited from a handful of wine and beverage programs that promote thoughtful, interesting, and appropriate selections. We can help your restaurant play a role in this movement and share in the media exposure.
ENERGIZE YOUR STAFF
Invigorating your program builds staff involvement and interest in the restaurant’s success. Restaurant turnover is notoriously high; holding on to the right people cuts training costs and helps to maintain the identity of your restaurant. Keeping your staff engaged in every aspect of menu development builds a bridge of trust between you and your guests.

